Helping to bridge the gap between lawyers and people
Thackray Williams required a site that was all about putting people first. The site was conceptualised alongside a new identity and re-positioning of the 160-strong law firm.
The site needed to reflect the company's newly defined proposition including their approachability and personality. A fluid system was designed, with simple signposting and an intuitive interface. The content strategy closely followed the brand structure, with tailored content for both professional and personal demographics, as well as a dynamic knowledge centre to accommodate latest and topical releases.
Supporting the visual identity were a set of hand-cut paper illustrations to deliver personal and people-focused messages. By introducing these visual narratives to the brand, what were once complicated legal matter are now topics that are easy to understand and relate to.
Extensive research into user personas helped determine user journeys and establish key points of engagement. Content access became key, so a streamlined siteplan and navigation system were developed to allow users to access multi-layers of content with minimal clicks.
