A visualisation studio crafting imagery out of thin air
Spectra Studios uses a mix of creative outputs to help architects, designers, and developers add value to their projects. Using emerging technology and through a process of close collaboration, they make the unreal real.
The task was: how should the rebrand show that they create something out of nothing?
Themes of emergence, making the unreal real, and bringing things to life lead the exploratory stage. This included looking at artworks like Richard Serra's Tilted Sphere's and Anthony McCall‘s Solid Light Works.
The resulting identity system included type which is revealed from nothing. Letterforms were cut and then the edges redrawn to match the rest of the typeface.
