A new strategy firm focused on starting each day as if it’s their first
Day One Strategy is a market research organisation helping the healthcare industry to make better decisions by understanding customer wants, needs, and behaviours. Their promise is to always start each day as if it’s their first – full of energy, with a desire to explore and solve clients’ business challenges. The design objective was to show how the brand reflects the idea of renewed perspectives.
Themes of change-making, renewed perspectives, and starting each day anew were researched first. This lead to topics that included dawn, the movement of light, and the earth’s rotation. An exploration helped to develop a fresh, energetic, and modern visual system bringing their positioning to life.
The new identity captures renewed perspectives within the brand device; it draws itself but never fully completes, emulating their ethos of starting each day anew. It comes to life when animated, interacting with the objects around which it revoles.
Modern Era by OMSE Type was chosen for its idiosyncratic, friendly style which made it equally suited for body copy as well as display type. Custom lettering was created by cutting the letterforms short and adding coloured data points on the end, referencing the logo.
“The team very quickly understood our business and the context in which we work to help build a distinctive and unique brand identity for Day One.”
Hannah Mann
Day One Strategy
Hannah Mann
Day One Strategy
